short AND sweet

Posted by Lynsie Watkins Fri, 14 Mar 2008 19:08:00 GMT

Imagine that! Can something be short in duration, size, quantity, but be sweet, enjoyable, and worth living for, too? Of course it can.

I've had some amazing people walk into my shop over the last two weeks since opening my doors. People like Elizabeth Massie, whose enthusiasm at the prospect of supporting art and culture through the act of eating is hopefully as contagious as the black plague! Yes, the ice cream I make is expensive compared to all other brands. Could the reason for this be that it is also different from everything else out there? Is it possible that my ice cream's sole purpose of existence is to educate, or re-educate people, rather, on the act of enjoyment in simple, deluxe pleasures?

A lot of people walk through my doors and gasp literally out loud at the relatively small serving sizes I offer and their related prices. How much is it worth to be fulfilled physically and mentally by something as simple as food?

In France, Italy and especially India food is seen as a healing resource. Something to be celebrated, enjoyed, and worshiped. It is well worth the price for a high quality/high cost food delicacy. For some sad reason, we have lost that idea here. It shouldn't be about how big, how much. It should be about what, where, when, how, why. What is it I'm about to eat, where did it come from, when was it made, how was it created, and most importantly: why?

I make my ice cream because I want desperately to offer something that is simple, pure, healthy, delicious and good for everything and everyone it involves. So, is it worth spending your money on something that feeds your body, soul, and the earth? I think so.

Besides, what could be better than sitting outside on a warm Spring day, savoring a delightfully sized portion of bittersweet chocolate gelato? mmmmmm.....