redberry, blueberry...pinkberry = sonotgoodforyouberry

Posted by Lynsie Watkins Sun, 27 Apr 2008 17:12:00 GMT

A good friend of mine, and a wonderful competitor scout just recently sent me one of famed celeb gossip blogger Perez Hilton’s latest posts.

You’ve Been Warned

It’s about Pinkberry, the very popular froyo (frozen yogurt) chain in Hollywood and beyond.  For those of you who know about Perfect Flavor, and most importantly who follow my blogs, you know off the bat that what I’m about to tell you will not come as a surpise.

I do hope, however, to derive some form of shock from those of you who are not quite yet at the Enlightenment stage of the ice cream industry.  Perez states that Pinkberry’s product, which was prior to its testing thought to be the healthiest guilty pleasure on the market, has in fact now been found to contain just as many (if not more) hazardous chemicals, corn syrups, and emulsifiers as every other ice cream or "frozen dessert" on the market, that is if you exclude Perfect Flavor, of course.

I guess I’ll just keep on saying it until everyone starts to believe it, but neither ice cream, sorbet, frozen yogurt nor anything in between needs to have fake stuff in it.  Why then, is Perfect Flavor (with its ingredient list of: local cream, local milk, local egg yolks from Polyface Farm’s pastured hens, and organic evaporated cane juice) an oddity, a rarity in the ice cream world? 

The answer is simple.  Real ingredients cost more.  I crack 224 eggs for each batch of ice cream base.  The process of pasteurizing the milk within two hours of picking it up at the farm, separating the cream from the skim milk, cracking 200 eggs and creating a custard with all of the above takes no less than two days of work.  The labor alone brings our ice cream up to a cost that most ice cream businesses would find prohibitive.  But we don’t.  We know that the ice creams and sorbets that we offer to the public come with a heaping dose of integrity.  We are proud to use four major ingredients and nothing more.  So, if you know someone who is searching for real health food, send them to us, because yes, our ice cream is health food!